SXSW 2025 Schedule | What happens when you play in the #ImaginationAge’s playground of possibility with AI? Meet Holly Herndon, one of the Time100 Most Influential People in AI, who is showing us how an artist-centric future is within reach. Through developing her own tech and protocols for living with the technology of others, often with a focus on the ownership and augmentation of digital identity and voice, Holly’s groundbreaking work is reshaping the relationship between AI, music, and human creativity. These...

SXSW 2025 Schedule | Embark on an adventure into the Imagination Age, where economic value derives from the power of ideas and anything you envision can materialize. A.I. is ushering in an era where human creativity — not productivity — reigns supreme. Ideas are the new currency and thoughts the new prompts, with the gap between concept and creation rapidly shrinking. To be human is to be creative, and this moment beckons us to shift our focus from human DOING to human BEING — ethically and responsibly. Join this...